According to The World Health Organization (WHO) each year, one million children are killed and many more are left permanently disabled by accidents that could have been prevented. One of these avoidable tragedies is roadside accidents. Our mission at The Reflect Campaign is to spread its message of a simple, practical and inexpensive solution to help prevent roadside accidents for children riding their bicycles or walking along unlit roadsides at night. We continue with our goal to put reflective tape on every bicycle and backpack across school yards, orphanages, churches, hospitals, local organizations, government agencies and other non-profit organizations throughout Cambodia, while raising awareness on this issue.